How to launch 10+ brands from the same kitchen

How to launch 10+ brands from the same kitchen

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Online food orders have significantly increased during the past two years. It has allowed the F&B industry to further explore the idea of cloud kitchens. Initially, most cloud kitchens specialized in single cuisine and had a limited customer base and lesser margins.  

However, soon, the businesses came up with multi-brand cloud kitchens to capture a larger market and increase customer frequency.  

A multi-brand cloud kitchen model owns several brands under one parent company. All the brands share the same kitchen space. Each brand can be cuisine-specific and put in a way that caters to different customer needs. A cloud kitchen brand famously known for Indian cuisine can also have a separate brand for Italian cuisine.  

Additionally, a cloud kitchen can choose to go for three brands under its name, each serving breakfast, lunch, and dinner items, respectively. It is capable of enticing the same customer to order three different meals. This ensures that the kitchen utilizes all the slots and makes business across the day.  

But like any other opportunity, this also comes up with its own set of challenges. Having multiple brands for specific cuisine might require one to hire specialized chefs and additional training for the staff for each cuisine.  

The functional and efficient solutions from Mukunda Foods can help food brands simplify complex and repetitive tasks in a cooking process that usually requires skilled staff. This is precisely where automation from Mukunda plays a crucial role. The machines come with recipes coded as per SOPs, so the same operator can cook any cuisines without deviating from the recipes.  

With only four automated machines likeWokie, E-Pan, Rico, and Ecofryer, one can start ten new brands from the same kitchen without hiring more staff and increasing space. Let’s look at each of these machines what they can do: 

Wokie

Tossing and stirring food might not sound like a tedious job, but it requires skilled labor, and the attrition rate is too high in the F&B services business. Wokie is a solution to these challenges, and it can cook any toss-based recipes since it comes with automated stirring, tossing and temperature control.  

 What kind of brands one can start with Wokie

Chinese, Indian, Thai, Continental, and Mughlai

E-Pan

An intelligent and automated solution to all your grilling requirements for Tikkas, Sandwiches and flat-bread needs, whether it’s a chapati, patties, laccha paratha or even a wrap. E-Pan makes sure to cook them at an ideal temperature so that there will be no scope of over or under-cooking and the food tastes good.  

What kind of brands one can start with E-Pan 

Paratha Brand, Sandwich brand, Grilled Barger Brand, Kabbas and Tikkas, Rolls brand 

Rico

An intelligent rice maker with auto-cleansing auto soaking of the input. Rico can also cook noodles & pasta as per your taste.   

What kind of brands one can start with Rico

Biriyani Brand, Thali Brand 

Ecofryer 

Eco-Fryer is an automatic fryer machine that gives consistent frying every time and helps your food from undercooking and overcooking. It creates a safer environment for your kitchen staff since it comes with temperature control and double safety features. It also helps in reducing energy and oil cost. 

What kind of brands one can start with Eco-Fryer

Burger Brand, Samosa Brand, Snacks brand 

Watch this VIDEO by Chef Dheeraj Bhandari, where he talked about these machines in detail.

Employing these machines in a cloud kitchen empowers staff to multitask, and multiple brands can be launched with a lesser space (250-300 sq. ft) which automatically translates into reduced rentals and operational costs. The machines make sure that you serve consistent taste across the year, leading to recurring orders. Additionally, it will save wastage of food and manpower costs as well. Therefore, automating cloud kitchens can help smooth the transition from a single cuisine outlet to a multi-brand cloud kitchen.